Advertising and Media Planning
MCA is internationally recognized for its award winning television and radio advertising. We don't specialize in one form of advertising. Rather, we work to design a complete communications plan that uses each medium to do what it does best.
The secret of winning advertising is thoughtful planning, compelling messages, creative production and clever placement.
- Media Consultants
Marsh Copsey has worked as senior consultants in the national elections of 13 nations on 6 continents, including the election of Violetta Chamorro in Nicaragua, the first democratic elections in Iraq, and the campaign for the Orange Coalition in Ukraine's Parliamentary elections.
.......But before those efforts, was the campaign to win independence for Ukraine from the Soviet Union. In October of 1991, we were recruited by a consortium of organizations dedicated to assisting the electoral efforts of emerging democracies in Eastern Europe to provide media consulting, creation and production for the referendum in favor of independence for Ukraine.
While there was little question the referendum would succeed, it was critically important that it receive overwhelming support among all ethnic groups including Russians living in Ukraine. We created and produced four television commercials and negotiated their placement on the single state-owned television station. The commercials were highly effective in solidifying existing support for independence and bringing ethnic Russians into the effort. On Election Day, the referendum received over 90% of the vote including large majorities in the predominately Russian regions of Ukraine.
