Any political, corporate, issue or international communications campaign starts with a clear understanding of who you seek to persuade and what messages will do so. But a blockbuster strategy does more. It provides a framework in which your target audiences think, feel and behave. It speaks to the gut and the mind. And, most important, it motivates your audiences to take action.
We’ve advised candidates, parties, governments, non-profits and companies on holistic strategies that distinguish, compel, persuade, and motivate.