MC+A International Advertising
Advertising
While television is the most pervasive medium in many countries, that is not the case everywhere. Accordingly, we offer our experience in radio, print, mail, poster and other campaigns to create advertising solutions that work in a wide variety of markets.
Here are some sample television spots from our international campaigns:
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- Media Consultants
Marsh Copsey has worked as senior consultants in the national elections of 13 nations on 6 continents, including the election of Violetta Chamorro in Nicaragua, the first democratic elections in Iraq, and the campaign for the Orange Coalition in Ukraine's Parliamentary elections.
.......But before those efforts, was the campaign to win independence for Ukraine from the Soviet Union. In October of 1991, we were recruited by a consortium of organizations dedicated to assisting the electoral efforts of emerging democracies in Eastern Europe to provide media consulting, creation and production for the referendum in favor of independence for Ukraine.
While there was little question the referendum would succeed, it was critically important that it receive overwhelming support among all ethnic groups including Russians living in Ukraine. We created and produced four television commercials and negotiated their placement on the single state-owned television station. The commercials were highly effective in solidifying existing support for independence and bringing ethnic Russians into the effort. On Election Day, the referendum received over 90% of the vote including large majorities in the predominately Russian regions of Ukraine.
