Marsh Copsey + Associates, Inc.

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Market and Brand Identity

Market and Brand Identity

Research is key. But no matter how good the research, a disparate series of quantified facts will never tell a compelling story by themselves. A great brand identity is distinctive, motivational and, most important, speaks to the heart. Logic is key, but the heart trumps the mind everytime.

MCA will work with your research experts to create and analyze your attitudinal data. Then we’ll read between the lines, and weave those data into a compelling story that creates the distinctive brand-identity you’ll need to convice, persuade and motivate.

 

Client Case Study

Referendum for Ukrainian Independence

- Media Consultants

Marsh Copsey has worked as senior consultants in the national elections of 13 nations on 6 continents, including the election of Violetta Chamorro in Nicaragua, the first democratic elections in Iraq, and the campaign for the Orange Coalition in Ukraine's Parliamentary elections.

Ukraine Photo

.......But before those efforts, was the campaign to win independence for Ukraine from the Soviet Union. In October of 1991, we were recruited by a consortium of organizations dedicated to assisting the electoral efforts of emerging democracies in Eastern Europe to provide media consulting, creation and production for the referendum in favor of independence for Ukraine.

While there was little question the referendum would succeed, it was critically important that it receive overwhelming support among all ethnic groups including Russians living in Ukraine. We created and produced four television commercials and negotiated their placement on the single state-owned television station. The commercials were highly effective in solidifying existing support for independence and bringing ethnic Russians into the effort. On Election Day, the referendum received over 90% of the vote including large majorities in the predominately Russian regions of Ukraine.