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Message Development

Message Development

messageDevelopment_GraphicUsing the right images, words and associations is central to successful persuasion or motivation campaigns, and we work with our clients to craft the right message for the right time in the right place.

 

Client Case Study

Congressman John Shimkus
Illinois 19th District

In 1996, when Democrat Dick Durbin vacated his House seat to run for Senate, he hand-picked a successor who had the backing of the National, and State Democrat Party and the AFL-CIO. John Shimkus, however, had other plans.

Congressman John Shimkus - Illinois 19th District

Marsh Copsey worked with Shimkus the entire way, navigating a 7-way primary and then winning a difficult general election despite being outspent by a ratio of 3 to 1 in a race targeted by national Democrats.