Home News MCA Scores Another First for Democracy-Building With Film Production in Kurdistan, Iraq

MCA Scores Another First for Democracy-Building With Film Production in Kurdistan, Iraq

Tuesday, 12 August 2008 00:17 administrator
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MC+A produced the first television commercials in the former Soviet Union ... we helped beat Daniel Ortega in Nicaragua, the first Communist dictator ever to lose an election, and we created television ads for the campaign for independence of Ukraine, the first of the former Soviet Republics to achieve independence by means of a fair and free election.
Now MC+A has been the first advertising agency to create commercials in support of democracy building in Iraq shot entirely on location in the film format. In advertising produced during November, 2005, designed to encourage voter participation in the December parliamentary elections; MC+A wrote, directed, shot, and edited four new commercials for broadcast in Kurdistan, Iraq.

 

Client Case Study

Referendum for Ukrainian Independence

- Media Consultants

Marsh Copsey has worked as senior consultants in the national elections of 13 nations on 6 continents, including the election of Violetta Chamorro in Nicaragua, the first democratic elections in Iraq, and the campaign for the Orange Coalition in Ukraine's Parliamentary elections.

Ukraine Photo

.......But before those efforts, was the campaign to win independence for Ukraine from the Soviet Union. In October of 1991, we were recruited by a consortium of organizations dedicated to assisting the electoral efforts of emerging democracies in Eastern Europe to provide media consulting, creation and production for the referendum in favor of independence for Ukraine.

While there was little question the referendum would succeed, it was critically important that it receive overwhelming support among all ethnic groups including Russians living in Ukraine. We created and produced four television commercials and negotiated their placement on the single state-owned television station. The commercials were highly effective in solidifying existing support for independence and bringing ethnic Russians into the effort. On Election Day, the referendum received over 90% of the vote including large majorities in the predominately Russian regions of Ukraine.