Home MC+A Team Alfredo Rodriguez

Alfredo Rodriguez

Vice President

Alfredo is a Vice President in the domestic division at Marsh Copsey + Associates working on U.S. political campaigns. He has worked as a manager or senior staff member on nearly a dozen campaigns at the legislative, congressional, statewide and presidential level for over a decade.


Alfredo_Rodriguez_PhotoAs a senior member of the MCA domestic division, Alfredo worked closely with leading strategists Tony Marsh and Lance Copsey providing advice and counsel to the successful campaign of Michael Steele for Republican National Committee Chairman.

Alfredo served as Political Director for Texas Governor Rick Perry’s successful reelection in 2006 that resulted in Perry becoming the longest serving governor in Texas history. Following the election, he joined Governor Perry at the State Capitol as a senior staff member leading his Office of Community Affairs.

Prior to that, Alfredo worked at the National Republican Congressional Committee during the 2004 election cycle as a liaison between the committee and congressional campaigns in the Midwest, Southwest, and Plains states and helped Republicans increase their majority in Congress.

Alfredo has worked on several other campaigns including the 2000 presidential campaign of Vice President Dan Quayle.

Alfredo has experience in all aspects of campaigns, including campaign management, message development, fundraising, earned media, and grassroots coalition work.

Alfredo grew up in Grand Prairie, Texas. He received his Bachelor’s Degree in Political Science from The George Washington University. Alfredo now lives in Washington D.C.

Contact Alfredo Rodriguez

 

Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.