Dan Muresan

Europe Director

Dan serves as Europe Director at Marsh Copsey + Associates. An experienced communications operative, his background and expertise is political campaigning, having held key roles in political campaigns across Europe and the United States from the local to the state and the national level.

Dan_Muresan_PhotoAs a key member of MCA’s international division, Dan has worked closely with leading strategists Tony Marsh and Lance Copsey on a number of campaigns in countries including Albania, Iraq, Romania, Ukraine and Thailand.

Before joining MCA, Dan served in various staff positions for a number of state-level and congressional campaigns in the US and has played key roles in a number of campaigns in Romania.

Dan is originally from Romania and holds a Bachelor’s Degree in Government and Economics from the London School of Economic as well as two Master’s Degrees, one in Political Management from George Washington University.

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Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.