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Lance Copsey

Lance Copsey brings varied experience at the national and international levels of communication strategies and political consulting to Marsh Copsey + Associates. Mr. Copsey has served as the chief strategist and media consultant on more than 40 communication campaigns over the past 20 years. In that capacity he's won numerous awards, including the prestigious Telly Award for distinction in television advertising and production.

Lance_Copsey_PhotoCurrently, Mr. Copsey heads the International Division of MC+A. He is President of the Foundation for the Promotion of Democracy, which assists emerging democracies in their struggles towards popular sovereignty, self-determination, transparent economies and political freedom. FPD is a non-profit with a 501c3 division that currently works in Iraq and Iran.

Internationally, Mr. Copsey has served free-market candidates and causes in Russia, Croatia, Albania, the Kurdistan Region, Italy, Iraq, Iran and among others. Since 2003, Lance Copsey and his partner have operated a national media facility in Baghdad. The purpose of the facility is to produce advertising for candidates and political entities interested in promoting their campaigns and civil society groups interested in the advancement of democracy-building and voter participation.

Mr. Copsey recently received two Telly Awards for video productions he produced last year. The first was a short format documentary which described the efforts of Shared Hope International in addressing the tragedy of human trafficking for sexual exploitation. The short film was primarily composed of surveillance footage of predators and interviews with victims and was shot in a wide variety of countries and locales. Mr. Copsey produced, directed and edited the film. The second Telly was for his work producing and directing a music video featuring recording artist Natalie Grant. Ms. Grant wrote the song for trafficking victims in India.

On the U.S. national level, Mr. Copsey has served as a consultant on the advertising team for the National Republican Congressional Committee in each of the last four election cycles. He served on two Presidential campaigns including the Alexander for President campaign where he oversaw campaign efforts in the Northeast, including the nation's pivotal first primary - New Hampshire.

Mr. Copsey attended Frostburg State University. He has lectured extensively on the subject of communications, grassroots political activism and advertising.

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Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.